I’m a UX/UI Designer with 7+ years of experience creating user-friendly B2C digital products.
I help brands simplify their digital experiences, making products easier to use and more valuable for customers.
Hey, I’m Alexandra. I’m based in London.
MY EXPERTISE
UI | Design
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UX | User Experience Design |
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App Design
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Web Design
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UI | Design • UX | User Experience Design | • App Design • Web Design •
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“Every brand I work on has real people in mind. I focus on understanding how they think, what they need, and how to make their experience with technology feel simple, helpful, and even a little delightful.”
Sincerely, Me
Design Philosophy
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I start by understanding the people who will actually use what I design. Their needs, habits, and frustrations guide every decision, so the experience feels natural and meaningful.
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I focus on making things obvious and easy to use. When interfaces are clear and straightforward, people can get things done without thinking twice.
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I think about the results from day one. Every choice I make is aimed at making the experience better for users and having a real impact on the business. Results matter.
Outside of Design
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Exploring New Cities
I love immersing myself in different cultures and experiences.
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Staying Active
Whether at the gym or outdoors, staying fit is a passion of mine.
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Gaming Enthusiast
I enjoy diving into the video games and arcades, which fuels my fun.